On August 9, 2024, Giant Food launched its 20th annual Pediatric Cancer Campaign fundraising program, aiming to raise $2M. The campaign will run for eight weeks, concluding on October 3rd and will span September’s Childhood Cancer Awareness Month. Since the program’s inception in 2005, Giant Food has raised over $32 million for pediatric cancer research. Last year, shoppers’ generosity contributed to raising nearly $2M.
During the campaign, Giant customers can participate by purchasing a $5 coupon book at their local store. Aside from the book’s $100 value of coupons, the book highlights the amazing young Ambassadors’ stories.
Both in-store and online shoppers using Giant Delivers and Pickup can make donations and round up their checkout total. Individual Giant stores looking to increase donations are also holding raffles and hosting other activities.
100% of the proceeds raised from the Giant Food Pediatric Cancer Campaign support Johns Hopkins Kimmel Cancer Center and The Children’s Cancer Foundation, Inc. (CCF).
On July 30th, 2024, Giant Food hosted its annual pediatric cancer fundraising kick-off at Camden Yards in Baltimore, MD. Store managers, 2024 Campaign Ambassadors, leaders from Johns Hopkins Kimmel Comprehensive Cancer Center and CCF came together to support this important campaign. CCF was joined by CCF Board Secretary Terry McGowan and Alisha Bartels.
Each year, CCF is invited to identify a local cancer fighter to help act as the “face” of the campaign. This year, we are honored to have Ambassador Kori Patterson and her family representing CCF for the campaign. Kori serves this year along with Johns Hopkins Ambassadors Lilly and Riley.
A portion of donations raised during the campaign directly funds the Giant Food CCF NextGen Award. Created in 2013, the grant is intended to assist young investigators with both their research and career advancement in pediatric oncology. David Milewski, Ph.D., of the National Cancer Institute, will receive the 2024 NextGen Award.
CCF is grateful to Board member Terry McGowan, Director of Food Safety and Quality Assurance at Giant Food, Felis Andrade, Director of External Communications Community Relations, Ira Kress, President, Giant Food Eastern Division and the entire Giant Food team for their loyal and generous support.
